The Calcutta Municipal Corporation entered into a joint venture with Gujrat Ambuja Cements in 1994 and formed 'Ganapati Parks.' Its central aim is to build groovy Theme Parks, Resorts etc. as the demand for the leisure industry is soaring high nowadays. 'Swabhumi' the heritage park which is creating sensation among the Calcuttans today, is a project of the aforesaid Ganapati Parks. Swabhumi (swa+bhumi) in English means 'my land.' The very name is homely and snug and lets a visitor feel a sense of oneness and intimacy with the park as he enters it. It can be called the kingdom of happiness where there is fun galore for children and adults alike. A deep sense of heritage permeates every nook and career of Swabhumi and the main offering of the Park is highly educative. With a reasonable focus on Bengal, Swabhumi exhibits and demonstrates art, crafts, heritage and culture from different regions in India. The modern man is not quite aware of his roots. He is ignorant of the rich cultural heritage of India down the ages. But at Swabhumi, the visitor will get an opportunity to realize his/her roots and pay a visit to those days of glorious antiquity. In a nutshell, it can be said that the cultural diversity of India is brought together at this heritage park. Swabhumi is located on the Eastern Metropoliton Bypass opposite the Yuba Bharati Krirangan (Saltlake Stadium). It is just half an hour away from the core of the metropolis. The lush greenery all round, the sylvan surroundings and the undulating landscape is a pleasant sight to behold. Incidentally, Swabhumi is the only heritage park in Calcutta with a natural hillock. Adjacent to the park is situated the Subhas Sarovar Lake. Within a radius of 2-3Kms from the park, several commercial structures of immense importance are likely to come up within a few years viz., Calcutta Stock Exchange, extension of Nicco Park, two five-star hotels etc. The remarkable sections inside the park arc Shilpagram (the traditional zone or the village of artisians), Sambhar (the urban zone), Santushti (the food court), Sabhaghar (the banquet) and Meenabazar. Details about these sections are given below:

1) Shilpagram: 

This is the traditional zone or the village of artisans. This crafts village has a typical rural environment with clusters of hovels and village artisans at work in their natural habitat. The multifarious and colourful rural crafts and art are exhibited here with a superb blending of the regional flavours. A visitor would simply be fascinated to see the dynamic and innovative works of our rural artisans. Shilpagram has the following stalls besides several other things:

2) Sambhar:

Sambhar or the Urban Zone has a two storeyed shopping mall which is so designed that it reflects the various foreign influences on Bengal architecture. There is a huge central courtyard in Sambhar. This Urban Zone has the following stalls:

Stalls	Product Categories
(Ground Floor)
ANCHOR	Rajasthani Handicrafts, Rinaldi Shoes, Omo Ladies Wear, Dresses etc.
ETHNOMANIA	Glass & Bamboo handicrafts, Stone & Wood Craft, Jharkhand  Animal Series, Bow & Arrow, Madhubani Paintings etc.
SHANAZ HUSSAIN BEAUTY  PARLOUR	Shahnaz Husain Herbal Products, Hair Styles, Massage, Skin Treatment, Dye etc.
BAIDYANATH	Herbal & Ayurvedic Products
ASHIANA	Table Lamps, Lamp Shades, Camel Bone Products, Wrought Iron Furniture.
KARUCRIT	Fashion Jewellery, Ladies & Gents Garments, Home Decor, Miniatures.
KARUJA	Handloom from Burdwan, Sola, Exclusive Dokra, Woodcarving etc.
BIOSCOPE	Digital Movie Theatre (50 seater)
KOLAPURI CENTRE	Sandals & Nagrais
INDO STYLE	Leather items such as Belts, Wallets, Bags, Folders etc.
(First Floor)
THE ANCHOR	Exquisite Ramgarh furniture, Tables, CD Racks, Partitions, Boxes etc.
INFINITY EXPORTS	Terracotta Crockery Furniture.
CHESTA	Jute items, Tea, Candle stand, Wrought Iron Furniture.
PARAMPARA	Traditional Sarees & Dress Materials, Designer Garments, Kantha Stitch items etc.
ROOP	Kidswear, Ornaments, Ladies Garments.
SEAGULL	ITC Greetings Cards, Music CDs and Cassettes of Universal, Sony Music, Times, Books, Multimedia CD-Games and Educational etc.
RIDDHI	Terracotta Jewellery, Block Printed Dress Materials.
RAEE	Candle Stands, Writing Pads, Dry Flowers, Acrylic Ganeshas.
SUSHREE	Kurta, Salwar Suits, Block Printed/Embroided & Printed Sarees.

3) Santushti:

Santushti or the Food Park is a key section of this Theme Park comprising four restaurants. Element operators from all over the country specializing in multiple cuisines are behind the management of these restaurants. They would host regular food festivals much to the delight of the Calculations who have always been known as connoisseurs of food. The Food Count has the following stalls:

Stalls	Product Categories
PURBA	Bengali Vegetarian & Non-Vegetarian delicacies & snacks.
PASCHIMA	Maharashtrian & Konkani delicacies.
DAKHSINI	South Indian Vegetarian & delicacies & snacks.
UTTARA	North Indian Vegetarian & Non-Vegetarian delicacies & snacks.
AQUA JAVA	Speciaity Coffee & Snacks Bar.
THE ROLLICK SPOT	Ice Cream Parlour.
AANGAN	Vegetarian Rajasthani Thali & Snacks like Chaat, Kachori, Vada, Kulfi etc.
MURI SHOP	Masala Muri, Batata Puri, Bhel Puri etc.
CHA GHAR	Speciality Tea & Snacks.
PAN SHOP	Benarasi Pan.

4) Meenabazar:

Several items are sold in the Meenabazar. Some remarkable items ornaments from Jodhpur and Jaipur, Mehendi, Lac & Glass Bangles, Handicrafts, Lamp and Lamp Shades, Dry Flowers, Terracotta Pots, Vases from Krishnanagar, Synthetic Polyfibre, Letter beds etc.

5) Sabhaghar:

Sabhaghar or the Banquet is available for parties and cocktail dinners, conference, board meetings etc. Here is Bioscope or Mini Theatre which is available for private parties, board meetings and conferences. The Urban Courtyard within this area is an open air spacious courtyard for organizing cultural programmes, cocktail dinners etc.
No doubt then that Swabhumi has became a must see attraction on the itinerary of the foreign and upmarket domestic tourist.