Sonar Sansar is a unique exhibition cum sale of exquisite golden ornaments. It started in 1997, at Netaji Indoor Stadium.

The Exponent Associates (P) Ltd promotes and patronizes this gala event and its sole organizer is the Swarna Bachao Committee. It is held under the aegis of the World Gold Council.

The leading jewellery houses (about 47) and designers from all over the country, meet under one roof on this occasion. To the visitors the place will definitely seem fantastic where bullions of gold are displayed only to be taken away (by the customer). The connoisseurs of golden ornaments are delighted to find the rarest and most outstanding jewellery prepared by the best Indian artisans.

A carat weighing-machine is installed in the fair for the sake of the customers, so that they can ensure the exact carat of gold or valuable stones they are purchasing. Besides, those who are interested, can also collect designer catalogues which are available in the 'Sonar Sansar'. Apart from exquisite 24 carat golden ornaments, there is also a marvelous range of imported jewellery from various oriental and occidental countries.

The organizers of this event make a good fortune as business hovers around Rs. 40 crores every year. This is also a big opportunity for many skilled craftsmen to display their talents and get focussed.